Nokia’s Major Opportunity


Nokia has had one heck of a decade.   Back in 2003 Nokia used to be what Apple and now Samsung are today. When innovation struck and smartphones with large screens and no physical buttons became big, Nokia lagged causing the giant to become a straggler.  Where they used to be the #1 cellphone manufacturer they dropped to less than 1% of new product sales. Yikes!  In case you’ve been hiding under a rock, they’ve made a run with their Lumia line using Windows Phone operating system the last few years.   How’s that been going?

At first, not seemingly well.  They built solid phones but Windows Phone was still a baby in the world and while moving a few phones, “results” isn’t really the term we’d use.  They’ve developed a strategy though. Their approach is to offer some of the best cameras available on phones today along with stunning build quality designed to please the user.  The Carl Zeiss cameras (some of which use floating lenses to reduce vibration) now rack up to 41 megapixels with a PureView system.  The pictures from these phones, especially the ones in low light, look simply stunning.  Having atrictly used a Lumia 920 one  at the Portland International Auto Show, I must say the ability to have such stunning results so easily accessible was fantastic.


The other place Nokia is pressing dominance is in build quality.  Yes, the iPhone is a finely crafted phone, but can you physically drive a nail into it without damage? The answer is no.  While devices have been criticized at times for being larger and perhaps a tad heavier than the competition, Nokia claims it’s because the device feels better in the user’s hands.

The Lumia line and Windows Phone in general is set to pick up steam with Verizon picking up the Lumia 928, their first flagship, T-Mobile picking up the Lumia 925, and now topping 5% of the marketplace.  That stat helped Windows Phone recently become the #3 most used mobile operating system.  With early adopters now showing, they’re primed to have the early majority hit soon and if Microsoft can gain more than 12% of the public they’ll we widely accepted for adoption henceforth.  I’m certainly excited to see where this takes us.  From my account, Nokia has a very big opportunity here.



2 thoughts on “Nokia’s Major Opportunity

  1. Having lost said Nokia Lumia 928 and forced to go back to my old iPhone 4, I was bummed for sure but as an Apple user for the last 5 years or so, I was slightly somewhat um… relieved to be using the iPhone again. (Don’t tell my boyfriend I said that.) I did love the windows phone operating system- it had a ton of neat features and seemed to be overall more self-integrated (if that makes any sense) than the iPhone which relies on apps that are all very independent of the OS. And, the Carl Zeiss camera lens was totally impressive.

    However… Maybe it’s just me, and the fact that old habits die hard, but I felt that when directly compared to the iPhone, the Nokia just seemed to be lacking some finishing touches. There were parts of it that felt, well, new and as of yet unrefined. For example, as a complete camera geek I found myself wishing I could control the exposure; the autosensor was incredibly touchy and would give me at least a 5 stop gap when I moved the phone half an inch. Annoying. In addition- NO INSTAGRAM. Total sadface.

    Regardless, the Nokia was a complete brick, and a fancy one at that, and I didn’t have to worry about dropping it or scratching the face when jammed into the pocket of my skinny jeans. I’m looking forward to seeing what’s on the horizon for them, because if they can just tweak a little bit here and there and hopefully pick up some of the more popular apps, next time they might convert me for good.

    • You might enjoy hearing that Nokia has addressed concerns on the camera software and is releasing it’s own “ProCamera” which will allow direct control over focus, exposure,and sensors. The latest features should begin hitting stores on new phones as early as July, 2013.

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