Nokia has had one heck of a decade. Back in 2003 Nokia used to be what Apple and now Samsung are today. When innovation struck and smartphones with large screens and no physical buttons became big, Nokia lagged causing the giant to become a straggler. Where they used to be the #1 cellphone manufacturer they dropped to less than 1% of new product sales. Yikes! In case you’ve been hiding under a rock, they’ve made a run with their Lumia line using Windows Phone operating system the last few years. How’s that been going?
At first, not seemingly well. They built solid phones but Windows Phone was still a baby in the world and while moving a few phones, “results” isn’t really the term we’d use. They’ve developed a strategy though. Their approach is to offer some of the best cameras available on phones today along with stunning build quality designed to please the user. The Carl Zeiss cameras (some of which use floating lenses to reduce vibration) now rack up to 41 megapixels with a PureView system. The pictures from these phones, especially the ones in low light, look simply stunning. Having atrictly used a Lumia 920 one at the Portland International Auto Show, I must say the ability to have such stunning results so easily accessible was fantastic.
The other place Nokia is pressing dominance is in build quality. Yes, the iPhone is a finely crafted phone, but can you physically drive a nail into it without damage? The answer is no. While devices have been criticized at times for being larger and perhaps a tad heavier than the competition, Nokia claims it’s because the device feels better in the user’s hands.
The Lumia line and Windows Phone in general is set to pick up steam with Verizon picking up the Lumia 928, their first flagship, T-Mobile picking up the Lumia 925, and now topping 5% of the marketplace. That stat helped Windows Phone recently become the #3 most used mobile operating system. With early adopters now showing, they’re primed to have the early majority hit soon and if Microsoft can gain more than 12% of the public they’ll we widely accepted for adoption henceforth. I’m certainly excited to see where this takes us. From my account, Nokia has a very big opportunity here.
- Nokia EOS Spotted: A Fusion Of Lumia 920 And PureView 808 (cjmagowan.com)
- Nokia’s Lumia 925 is a big T-Mobile win (reviews.cnet.com)